Rebranding the British Heart Foundation

I joined the British Heart Foundation in 2017, and was immediately tasked with working on a complete brand redesign for the iconic charity. Working in a team alongside other talented designers, copywriters and videographers, we created the “Big Beat” logo, that formed the basis of the rebrand.

The rebrand encompassed all aspects of the brands visual and vocal identity, including logo, tone of voice, typography, colour palette, photography, iconography, infographics, illustration, layout principles, moving image and sound and online.

These new design elements were applied to a wide array of executions, including public activation, digital design, social media, digital marketing, fundraising events, merchandise, office spaces, brochures and other print media, retail shops and seminar design.

Finally, our brand guidelines highlighted the importance of consistency in the application of this new brand.

Rebranding work continued through 2018, culminating in the launch of the new branding, and an epic 199 page set of brand guidelines.